About

I’m a seasoned design writer and content designer specialising in e-commerce, B2C and high-end retail brands. Working closely with my clients and product teams, I help create memorable brand and user experiences that engage and convert. I’m a firm believer in the power of design and its potential to inspire and do good.

From interior design, to journalism, to content design

An interior designer by training, I began my professional career telling physical stories through space. Today, I work mostly in digital environments, crafting user-centric copy for apps and websites.

How does one go from interior designer to writing, you might wonder? I took what was intended to be a break from my job as a designer in Vancouver and moved to the Netherlands in 2013 to pursue a master's degree in poetry (one of my first passions) at the University of Amsterdam.

While writing my thesis I joined interior design magazine Frame as an in-house editor, an opportunity that allowed me to share my knowledge and enthusiasm for design and spatial experiences. Loving my new career in journalism and life in Amsterdam, I decided to stay.

A few years later I made the switch to freelance, a move which helped me diversify my portfolio and develop my skills as an editor, copywriter and content designer. Since then, I’ve worked remotely from France, Italy and Canada with clients all over the world.

My clients include German sportswear giant Adidas, American social network Nextdoor, European boutique hotelier Sircle Collection, Dutch interior design brands Marcel Wanders and Moooi, and international design and lifestyle publications Frame, Azure, Darc, and Nuvo. More recently, I joined Swedish furniture brand IKEA as a full-time freelance senior content designer, working in Checkout and Upper Funnel.

In addition to English, I am fluent in Italian, French and Spanish.

I love to work with teams who share my passion for meaningful design. I work with clients big and small, from boutique agencies to global brand names.