Tours & Tickets

Project specs:

Company: Tours & Tickets
Location: Amsterdam
Team: Bolden

My role | Freelance content designer

Task | Lead the content design and establish consistency & clarity for the redesign of the Tours & Tickets website, using a mobile-first approach

Timeline | 8 weeks 

Tours&Tickets is an online booking platform for tourist and locals of all ages looking to find activities at reasonable prices. Currently offering tickets to attractions in Amsterdam, Rotterdam, Berlin, Stockholm, and Copenhagen (with more to come), the website allows users to filter and search for activities by location and interests.

Already active for several years in the Netherlands, the platform was in much need of an update. I was asked to come on board when the UI for the new website was already almost completed. This posed a particular challenge for me as the content designer, as I had to work around designs and components that had already been approved by the client. Keeping our tight deadline in mind, I collaborated with the UX/UI team on tactful content-first adjustments to the design that would bring better clarity to users, giving special attention to the booking and checkout experience. 

Attracting a broad international audience, it was crucial that the UX be intuitive and the copy be written in clear, easy-to-read English.