Digital Gateway Displays Social Media
When the gadget at your fingertips has the ability to send you around the world in nothing more than a nanosecond, it’s easy to lose track of the virtual distances it took to get you there. But have you ever wondered what digital terrain actually looks like? Syncing online algorithms to the physical landscape of Rome, the latest installation by German artist Andreas Nicolas Fischer invites visitors to the Italian capital’s Diesel flagship to enter an exotic realm that’s a cross between the virtual and the real.
Conceived as a ‘living’ interactive gateway, the digital creation wraps shoppers in a glowing network of organic 3D constellations influenced by site-specific data collected via Twitter tweets and hashtags. Unlike the ‘dream world’ in The Matrix, this is no simulated reality. Instead, the constant flow of physical and digital traffic allows visitors and virtual followers alike to enter a mixed universe of perspectives, transporting them to a place above and beyond material boundaries.